Abuja Broadcasting Corporation improve broadcast quality and content- Damisa

Favour Ishember, Abuja

the Abuja Broadcasting Corporation has hinted that the management has improve broadcast quality and content by expanding the reach of Aso Television to DSTV in addition to other existing platforms.

The Managing Director of the Aso Radio and Television, Malam Ibrahim Damisa, told journalists during the end of year briefing with members of the FCT Minister’s Press Corps, that the station has set up modalities in place to surpass its current achievement in the coming years.

Damisa said the station, apart from being on DSTV, is now on Arab Sat and Startime, which means it can be watched from any parts of the world,the feat, he said, remains one of the biggest achievements of the present FCT Admnistration and for the achievement of both Aso Radio and Aso TV in the year under review.

The MD assured that the management would improve on such achievements by continue to create competitive contents that will attract more audience, which according to him, will translate to more money for the station.

“We will be sending correspondents to some strategic states in an efforts to expand our coverage and strengthening our marketing strategy,” he added.

On infrastructure, the MD said due to termites and rodents infestation of State of the art Radio studio, the management is reworking the studio, and going forward,it would be better equipped and protected.

With the mandate given by the FCT Minister, Mallam Muhammad Musa Bello, for the Corporation to be run as an enterprise, the MD said ” I am happy to inform you that we have met over 75percent of the target that was set for Abuja Broadcasting Corporation for the year 2022 and that to me is more than a pass mark. It is an A”

“Despite the harsh economic impact of the COVID-19 pandemic on businesses across the globe, the Abuja Broadcasting Corporation was able to achieve over 75 percent of its target for 2022”

“We all know how devastating Covid-19 was. We saw how corporate bodies, department and agencies are still grappling with the devastation impact of COVID-19. Many organisations set their targets but most of them are not meet their targets”

“However, there’s still room for improvement, I’m not saying we are there yet. We are still developing strategies that will run through the next two to three years and these strategies will involve modern marketing skills because marketing has changed and since become digital.”

Other areas of improvement the MD said include staff training and welfare, infrastructure development, partnership and collaboration, all in a bid to drive the corporation towards efficiency.

Damisa however, applauded the FCT Minister, Malam Muhammad Musa Bello, for his support to the station, saying that the history of Abuja Broadcasting Corporation Limited cannot be written without the mention of the current minister who has supported the expansion to rich and content improvement.