Hero lager to grant #50m to 100 Igbo Apprentice traders

By Phil Okose Onitsha

No fewer than 100 lucky Igbo apprentice traders are to be granted a whopping sum of #50 million by Hero lager as part of self-reliant on graduation.

This disclosure was made known Wednesday by the Marketing Director, International Breweries Plc , Tolulope  Adediji, at the IGBA BOI press conference held at the car park of the INTAFACT beverages, Onitsha, Anambra State.

She added that each of the lucky 100 apprentices would receive half a million naira, (#500,000) after a rigorous selection process from collection of entries to ensure that only those who have a maximum of six months left to serve and have proven to be worthy trainees over the years were selected.

According to her the apprentice traders would be picked from six major markets that include, Onitsha, Awka, Enugu, Owerri, Aba and Lagos.

She hinted that the IGBA BOI campaign tour was a follow up to the Aha Gi Efula  (May your Name Never be lost) campaign of Hero lager.

“We inspired consumers of Hero to aspire for success and encouraged them to strive to leave lasting legacies.

The campaign also serves as a reminder and boost to the courage, resilience, hardwork, and persistent nature of Nigeria’s young men and women.

With the IGBA BOI campaign we are going one step  further to entreprenuership success through  mentorship, the award of grants and business advisory”.

Speaking, the Marketing Manager, Margaret Igabali, said the brand will embark on a tour  of Alaba International market,  Ogbaru main market,

Onitsha main market, Nkwo Nnewi Market, Awka, Oal camp markrt Enugu, Owerri, Ariaria International market Aba, and Ladipo International

market Ojo, to invite the Igba BOI to submit their entries for consideration in conjunction with their trade masters.

Hero lager, popularly called ‘O’Mpa, she said has been at the forefront of recognition and rewarding its working passionate consumers on the need to work hard.

Earlier the Obi of Onitsha, Igwe AlFred Nnaemeka Achebe, who was represented by Chief Chukwudebe Samuel, (Osuma Afa), commended Hero for being number one beer in Nigeria,

Also the Brand manager of Hero lager, Dubem Orji, said that Hero promoted the culture and tradition of Igbo people

Highlight of the event was performance by some Nolly wood artists that included, Nkem Owo,  (Osuofia) Zolo (Money bag) and Odogwu Malaysia.