Entrepreneurs and start-ups receive upscaling strategies as 9mobile’s Hack visits Enugu

The coal city of Enugu was abuzz as Nigeria’s innovative and SME-friendly telecommunications brand, 9mobile, further reaffirmed its commitment to the growth of SMEs when it hosted small businesses, start-ups, and budding entrepreneurs at ‘The Hack’, its networking and business mentorship initiative, taking them through strategies and solutions that will help them build their business presence, and upscale.

This edition of ‘The Hack,’ the first in the series for 2023, was held at the popular Amadeo Event Center, by Tunnel Crossing in Enugu.

‘The Hack’ by 9mobile is an enterprise mentorship and networking event where seasoned SME mentors, business leaders, growth experts, and facilitators share practical business fundamentals and insights to help SMEs and growing businesses scale up.

Lead Facilitator and Online Business Coach Nelly Agbogu, also known as ‘NaijaBrandChick, spoke extensively on the topic: ‘How to use social media to grow your business’, and emphasized the importance of social media to the growth of SMEs. “Every business must be on social media to leverage presence and ease of accessibility, to make sales, engage with customers, and generate business leads”, she said.

Agbogu harped on the choice of social media platforms and knowing the ideal place brands can meet customers, noting that brands must be honest with themselves when making choices of social media platforms to reach their markets. She hinged business success on stability, trust, and intentionality. “I will always tell anybody who cares to listen. To succeed in business, one must be consistent, trustworthy, and intentional about business. If you are not consistent in your actions, you will lose it. So, remain scalable, profitable at every single point in time, and consistent”, she advised.

The Head of Network and IT Procurement at 9mobile, Femi Olaojo, spoke on ‘Negotiating Your Way to Business Growth’, and noted the significance of vendor performance evaluation, cost of ownership, sourcing strategies, and contracting in business.

The Manager of SME Marketing, 9mobile, Segun Dawodu, spoke on ‘Sme Business Automation’, stating how automation can help reduce business costs. “Automation can help you, as an SME, to streamline your processes, increase efficiency, reduce cost, and customer experience”, he said.

“What we do at 9mobile is to help you automate your customer expectations with voice solutions, CUG, accounting, inventory management, customer relations management, and CRM tools”, Dawodu disclosed.

The attendees all expressed gratitude to 9mobile for the initiative. They professed that ‘The Hack’ in Enugu broadened their horizons on how to grow their businesses.

‘The Hack’ is a platform by 9mobile that seeks to support and promote entrepreneurs in the SME space. It is anchored as a business and networking mentorship program facilitated by business experts who share business ideas with participants and groom them to scale their businesses. The first edition was held in Lagos and has since made stops in Abuja and Port Harcourt, with the next stop scheduled to hold in Kano.