Dufil Prima Foods Plc Shines at 2020 Leadership Annual Conference and Awards

Dufil Group was at the centre of attraction at the Leadership Annual Conference and Awards 2020, as Dufil Prima Foods Plc and its five subsidiaries – namely: De united Foods Industries, Northern Noodles Ltd, Pure Flour Mills Ltd, Insignia Print Technology LFTZ Enterprise and Raffles Oil LFTZ Enterprise-clinched the Leadership Brand of the year Awards 2020.

Praising the performance of Dufil Group during the awards held in Abuja, the organisers said the firm has consistently applied professional marketing principles to drive popular, affordable and accessible food brands that are acceptable across all classes and social spectrum. Dufil has sustain its dominance among competing brands to the benefit of consumers in Nigeria and beyond.

The criteria for vetting were based on a balanced scorecard that assigns weighted averages to leadership, innovation, market share, process improvement, financial performance, employee job satisfaction, social and environmental focus, and compliance with extant regulatory requirements. Dufil Group impressive performance reveals how brands under the right leadership, innovation and technology are improving the lives of people in Nigeria and across the globe.

Commenting on the award, Dufil Prima Foods Group Corporate Communications and Event Manager, Temitope Ashiwaju, said the company was pleased to have been recognized by Leadership Group for its immense contributions to FMCG sector. According to him, “As a consumer service goods company and partner in the development of Nigeria’s economy, Dufil will continue to put its in its best effort in line with implementing best practices, thereby contributing both to economic prosperity and industrial harmony in Nigeria.”

Ashiwaju expressed the appreciation of Dufil Prima Foods Plc to Leadership for the recognition and assured stakeholders that the company will continue to invest time and resources in producing innovative affordable and accessible food brand acceptable across all classes people.

“We know that to whomever much is given, much more is expected. Therefore, we at Dufil Prima Foods Plc see these awards as incentives for us to do more in bringing different innovations into the production and marketing of our brands. We will not disappoint in that regard.”

Some of the dignitaries that witness the event were the Vice President of the Federal Republic of Nigeria, Prof. Yemi Osinbajo, (SAN), Sultan of Sokoto, His Eminence, Alhaji Sa’ad Abubakar (III), Etsu Nupe, Alhaji Yahaya Abubakar, governors, legislators, members of the diplomatic corps and elder statesmen.

This award adds to the list of recognitions received by Dufil Prima Foods in recent times. A few others include 2018 ADVAN Awards, National Productivity Award 2019, 2020 Pitcher Advertiser of the Year Awards and 2020 Pitcher Public Relations and Reputation Management Awards.