Betano–The Next Titan Nigeria begins season 11 TV show in October

Blessing Taiwo

Betano–The Next Titan Nigeria, an entrepreneurial reality television show, is set to bring its season 11 on air in October.

The season 11 will premiere on October 3rd on DSTV Africa Magic Family, and on the 4th of October on TVC Entertainment, HIPTV, and Silverbird Network.

This was disclosed by the Executive Producer of Betano–The Next Titan Nigeria, Mide Akinlaja, on Saturday evening during the opening ceremony of the show held at Marriott Hotel, Ikeja.

Akinlaja noted that the innovative show will air for ten weeks on the listed television stations across Nigeria and will feature a ₦50 million prize for the winner and runners-up.

He said that the programme has been ongoing for more than a decade has served as a catalyst for entrepreneurship, inspiring young Nigerians to embrace innovation, business ownership and self-reliance.

He explained that the objective of the show is to provoke the entrepreneurial spirit of Nigerians.

The executive director described the show as the longest-running and most consistent entrepreneurial reality show in Africa.

“The show searches for young talents who have great ideas and with the right attitude to demonstrate their entrepreneurial acumen, and showcasing them as models on TV, thereby influencing the mindsets of millions of other young Nigerians to see entrepreneurship as a viable career option.

“With the support of Betano and other strategic sponsors and partners, this season promises to be the most competitive, entertaining and impactful Betano – The Next Titan is Nigeria’s foremost entrepreneurial reality show, and it brings together aspiring entrepreneurs across Nigeria by giving them a platform to compete for a grand prize and other prizes to start their dream business or to support the existing ones.

“Betano-The Next Titan weaves the intricate tapestry of the entrepreneurial journey vividly, portraying both its challenges and triumphs, bringing the raw, unfiltered experiences, learning, and entertainment directly to the viewers.

“As preparations gather momentum, we invite the Nigerian public to be part of a season that promises to inspire millions and celebrate the limitless potential of Nigerian enterprise,” Akinlaja stated.

He appreciated the commitment of Betano, the title and lead sponsor, and the support of other associate sponsors such as Cadbury, Sunking, Arik Air, Nigerite, Veritasi Homes, GIGM, Jojo & Co, and others.

During the opening ceremony, 20 exceptional entrepreneurs were unveiled from the top 75 contestants that made it
to the bootcamp.

The finalists would move into the Titan House for a ten-week competition featuring business tasks, innovation challenges, mentorship sessions and weekly eliminations that will ultimately produce the Season 11 Champion.

In his remarks, one of the main show judges, Chris Parkes said he looks forward to the creativity of the selected entrepreneurs at the Titan house.

Parkes urged them to prepare good marketing strategies to prove themselves as worthy entrepreneurs in the programme.

“You have a chance to be creative. I look forward to good marketing strategy and sense of humor. It is good to be back for a second time. Thank you to the sponsors and fellow judges for the support so far,” he stated.

Another judge, Tonye Cole pointed the entrepreneurs to the need to build people around them, emphasising positively impacting others financially as titans.

“You are only a titan if you can build other titans around you. This is what we want to see,” he said.

To the unselected persons, Cole charged them to remain focused and never think they are a failure because they didn’t get to the next stage.