Excellence, The Real Deal
Renowned author, leadership coach, and founder of The King’s Rubies, Dr. Ifeoma Eze, has called on individuals across all sectors to embrace excellence as a lifestyle and core value. Drawing insights from her latest book, Becoming A Person of Exceptional Value, Dr. Eze emphasizes that “excellence is the real deal” and a non-negotiable requirement for anyone seeking relevance and success at the highest level.
“Excellence is simply being the best in your area of competence,” Dr. Eze stated. “It is about doing what you do with a touch of class, paying attention to details, and delivering in the best possible way. When you’re competent and excellent, kings will naturally be attracted to you.”
She stressed that the rewards of life are directly tied to the kind of value individuals offer. “A rewarded life is a function of exceptional value given. You can only receive the reward of kings when you serve kings,” she said. “If your reward is average, it may be time to evaluate who you’re truly serving.”
In her message, Ifeoma Eze also challenged religious individuals not to hide behind spirituality as an excuse for mediocrity. “Our generation is impatient with average,” she said. “Don’t benchmark yourself locally—benchmark globally. Seek out those doing what you do at a global level and learn from them. Burn the midnight candle. Take courses and certifications. Sharpen your edge.”
She encourages every professional and entrepreneur to continuously ask the critical questions: Who needs what I carry? How can I offer value that people can’t find elsewhere? According to her, when people become truly valuable, they become irreplaceable.
Quoting scriptures such as Isaiah 60:1-3 and Matthew 5:14-16, Dr. Eze highlighted that one’s light shines through value. “When you give people what they can’t get anywhere else, they’ll always come back. Your light is meant to shine before people—not in hiding. Excellence is the language of kings and royalties,” she noted.
She concluded by saying, “You haven’t truly arrived until kings are your clients and customers. When you feed kings, you eat from the treasury of royalty. Value doesn’t just make room for you; it expands your space.”
Dr. Ifeoma Eze’s book, Becoming A Person of Exceptional Value, is now available and continues to inspire many across the nation to strive for excellence, value, and impact.
Coined from the book, Becoming A Person Of Exceptional Value By Dr. Ifeoma Eze, The King’s Rubies.
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